First, I would like you to read our Welcome Message as it tells a little bit about what we are trying to do.
How did all this come to be?
Backstory on how the launch of The Customized Ride started:
The Customized Ride was born from a love for custom cars and a passion for storytelling. My wife and I were hosts of The Chris & Sandy Show, where we interviewed over 600 artists, actors, and even celebrities between January 2020 and December 2022. Despite these exciting interviews, our audience wasn’t growing, and I found myself frustrated, trying different strategies to build momentum.
Then, in October 15th, 2022, everything changed. We stumbled upon a local car show, and I decided to grab some content for our existing show. Little did I know, this moment would spark a new venture. On October 16, 2022, while reviewing footage from that show, it hit me—this was the niche I’d been waiting for. I had spent my teenage & early adult years immersed in the custom car scene, and it was something I loved deeply. The passion was there, and now, it just needed the right platform.
That same day, without hesitation, I launched The Customized Ride on YouTube. Within two months, this brand had almost matched the numbers it took The Chris & Sandy Show three years to achieve! It became clear that this was the future, and by the end of 2022, we decided to put our former show on hiatus to focus fully on this new direction.
A Brand on the Rise
Since our launch, The Customized Ride has grown rapidly, with over 300,000 followers and 150 million video views across platforms. Our social media reach includes:
- Facebook: 101,000 followers
- Instagram: 158,000 followers
- YouTube: 12,000 subscribers
- TikTok: 40,000 followers
- Clapper: 10,000
- Threads: 21,000
- Snapchap: 2,700
We’ve posted over 6,000 videos, with 47 videos reaching 1 million views and many surpassing 100,000 views. We’ve dedicated ourselves to covering car shows across the Southeast, traveling thousands of miles to capture the best events in the custom car world.
Major Shows We’ve Covered:
- East Bound Get Down Show – Daytona Beach Florida, January
- Run To The Sun – Myrtle Beach, March
- Battle In Bama – Mobile, AL, May (moving to Talladega next year)
- Scrapin’ The Coast – Biloxi, MS, June
- Music City Showdown – Nashville, July
- Southeastern Truck Nationals – Nashville, July
- Triple Crown of Rodding – Nashville, September
- Pigeon Forge Rod Run – Pigeon Forge, TN, September
- Smoky Mountain Truck Fest Sevierville TN, September
- Slamfest Car & Truck Show – Tampa Florida, October
- Daytona Turkey Run – Daytona Beach Florida, November
The Vision Ahead
We are excited about where The Customized Ride is headed. With new merchandise on the way and plans to launch The Customized Ride Magazine in the next 12-18 months, we’re building something big. As a small, independent brand competing against larger media outlets, we need your support. Share our content, follow our pages, and help us grow this community.
A Family Legacy
This brand is more than just a business—it’s a family legacy. My 12-year-old son shares my passion for the custom car scene and attends every show with me. One day, I hope to pass The Customized Ride down to him, so that together, we can continue to celebrate and uplift the custom car industry for generations to come.
We look forward to serving this incredible community. Thank you for being part of the journey.