First, I would like you to read our Welcome Message as it tells a little bit about what we are trying to do.
How did all this come to be?
Backstory on how the launch of The Customized Ride started:
Backstory on how the launch of The started::
My wife & I were co-host of The Chris & Sandy Show for almost 3 years from Jan 2020 until December 2022. We interviewed 600 artists & actors including some celebrities on that show. We are growing in who we got on the show but could not grow the audience for some reason! The last year the audience just didn’t grow and I was getting frustrated.
I was throwing so much mud on the wall trying to make something stick. On YouTube I created so many shorts but nothing had to do with the entertainment industry so it really didn’t connect the audience from the shorts to the long form videos.
On October 15th, we were passing a car show and I told my wife lets go over there and grab some content for The Chris & Sandy Show. As I said before, I was trying everything to make that other brand work.
On Oct 16th 2022, I was scrolling through the videos I got from the car show and an ah ha moment hit me. I said, I bet this is the niche I have been waiting for. You see from age 16-25, I was heavy into the custom car industry. I had lowrider trucks, 4 12’s in the bed of the truck and all of that. I LOVED the industry.
So on October 16th, this idea was born. We launched first on YouTube as The Customized Ride the same day I had the idea. I didn’t procrastinate, I just decided lets do this.
I didn’t realize when we launched that day, this would grow the way it has grown.
By the end of December, this new brand was almost at the same numbers as The Chris & Sandy Show did in 3 years yet this was 2 months! I was BLOWN away on that.
That’s when we decided to put The Chris & Sandy Show on hiatus. This was hard as it was my baby. I LOVED interviewing all these people we heard on the radio and saw on TV. It was such a cool thing.
So as we launch this site, here are the numbers:
Over 80,000 followers & over 30 MILLION video views within the brand!
Facebook – 45,800
Instagram – 24,800
YouTube – 6,330
TikTok – 6,420
We have had 9 videos hit 1 million views. many over 100,000. We have posted 3000 videos since launch. We are all in with this brand! I have put in a ton of work.
We have traveled thousands of miles in this time covering car shows throughout the Southeast.
This year outside of all of our local car shows & meets which we absolutely LOVE., here are some of the out of town shows we have covered:
Run To The Sun in March (Myrtle Beach)
Battle In Bama in May (Mobile AL) Next year in Talladega
Scrapin The Coast in June (Biloxi MS)
Music City Showdown in July (Nashville)
Southeastern Truck Nationals in July (Nashville)
The rest of the year:
Triple Crown of Rodding in September (Nasville)
Pigeon Forge Rod Run in September (Pigeon Forge TN)
Slamfest in October (Tampa)
Dayton Turkey Run in November (Daytona)
We are so excited where we are going and the vision we now have with this brand. We have merch coming soon. In 12-18 months, we are launching The Customized Ride Magazine.
We would love your help in all this? Its not easy competing against the big custom car media companies as a small brand with zero backing so we need your help. We need you to share this site, share our social pages and share the videos we post.
We look forward to serving the custom car industry!
By the way, I have a son who is 11 who loves all this. He’s always with me at all the shows and I hope to build a brand that can be passed down to him one day! This is our legacy!
Chris & Sandy Benton
Latest posts by The Customized Ride (see all)
- Maximizing Instagram Growth: Proven Strategies for Success - January 30, 2025
- Giving It Our All: The Journey of Building The Customized Ride - December 7, 2024
- From Wrenches to the Spotlight: Cristy Lee’s Journey in Motorsports & TV - November 20, 2024